SHISEIDO Synchro Skin Lasting Liquid Foundation - #NoMakeupMakeup

I stopped wearing foundation about a year ago. Working towards a more natural look, I decided I would live on concealer, eyeliner and a little eyebrow pencil alone.

This is not to say my skin is flawless by any means. I just really want to avoid a “made up” look. Sorry beauty industry, with all your contouring and microblading.

But SHISEIDO’s Synchro Skin Lasting Liquid Foundation brought me back because it gives me the “no makeup” look I strive for. Seriously, you can’t tell. It looks like me. But better.

Here are 10 more reasons why I can't get enough:

1. The whip-light, silky makeup evens out my skin in just a few swipes (because not everyone wants to spend hours in front of the mirror)
2. And simultaneously blurs imperfections (because no one's perfect)
3. I never feel like I’m wearing makeup (because my purse already weighs a ton)
4. It never looks like I'm wearing any either (because this is not "Real Housewives" anything)
5. My skin breathes thanks to the no-oil formula (because the weight of the world, amirite?)
6. It delivers a natural matte finish that's never flat or boring (because serious radiance is always in)  
7. The built-in Broad Spectrum SPF 20 (because it's tough enough remembering everything I need for the day as it is)
8.  It comes in 13 boss shades (because we come in a range of colours)
9. A little goes a long way (because you're not made of money)
10. The formula is buildable, so you can customize it to your need, weather, and/or occasion (because the real estate in the bathroom cabinet is mighty scarce already). 

You didn't think it stops just there, did you? This is SHISEIDO we're talking about, after all. Here's five more reasons it slays:

11. It's long-lasting (because no one's day is a mere 12 hours anymore)
12. It seems to melt, then blend seamlessly right into your skin, thanks to Advanced Sensing Technology (because no one looks good with that dark divide along the jawline)
13. There's no creasing or fading (because you have enough to worry about without constantly having to run and do touch ups)
14. Preventative measures using natural ingredients are already in place: Mother of Thyme extract helps prevent skin damage, while St. John's Wort Extract keeps skin super smooth (because SHISEIDO's about skincare too)
15. It's not just me that's in search of a more natural look. #NoMakeupMakeup is trending big time, both as a hashtag and as a movement. Look to the runways this season. You'll see.


SHISEIDO Synchro Skin Lasting Liquid Foundation isn't just another product cluttering up your makeup bag. It's revolutionary.

See for yourself and shop SHISEIDO now.

p.s. I wrote about SHISEIDO's incredible skincare back in 2009, and it remains to this day one of my all-time favourites.

p.p.s. Stay tuned. I've got more from SHISEIDO coming soon!

Stephanie Dickison

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