There is a difference between the knack and other product review/shopping blogs is that I don't review just anything - I carefully curate products and services. My criteria for products and services is as follows:
- It has to be something to lust after or makes life a helluva lot easier.
- Hopefully it's stuff you haven't read much about yet. Covering independent designers is of great interest to me, but mainstream brands such as Lancome or OPI get reviewed because the product's just so good, you've got to try it!.
- Many lifestyle blogs feature the same companies over and over. The products might look varied, but if you click on their links, it's all coming from the same 10 places. I hunt and gather from as many different sources as possible to bring you the very best. 'Nuff said.
|Trying out false eyelashes|
Everything on the knack is tried, tested and written by me. That way, you get more than just a press release - you get a real experience with the product. I tell you how it smells, looks and works. Many sites just reiterate what it says in the press kit or on the box or bottle.
You will always receive my honest opinions and thoughts and no one can buy my favourable reviews. They come by my carefully selecting products and then trying them. I've been curating spectacular products for almost 10 years now. It's quite the collection.
Many thanks and warmest wishes,
Publisher & Editor - the knack