Beauty Without Cruelty has been offering "ethical, cruelty-free products that are made with natural, organic and safe ingredients" for over 40 years.
Their new makeup line - BWC Colour - includes mineral eyeshadows, natural eye pencils and pressed powders that are fragrance free and suitable for vegetarians and vegans.
If you suffer from dry lips like I do, you'll be swooning over BWC's Natural Infusion Lipsticks. It glides over your lips giving you great colour (I tried Cappuccino) while simultaneously delivering a wallop of hydration, thanks to jojoba seed and castor see oils, and vitamin E.
And to keep you looking polished, but never too made up, the Ultimate Natural Mascara (pictured above) is perfect.The Black is dark, but not too inky. The power of natural ingredients such as Japanese fruit, rice, carnauba and acacia waxes, rice bran oil and bamboo stem powder, gives you beautifully long lashes without any gloopy bits or hard points. Your lashes stay soft and nourished, but they look picture perfect.
You'll never want to go back to chemically-laden drugstore cosmetics after using BWC.
Be sure to check out their entire makeup line as well as the rest of their products such as hair care, skin care and body care too. I have been using their Daily Benefits Aromatherapy Shampoo and it's got the most beautiful scent. It also managed to get rid of months of product build up and add a bunch of shine to my formerly matte head.