It all started with just one bag.

what’Surbag now thankfully has whole new lines of specially designed reusable tote bags.They are made in New Orleans.

But these are unlike any other tote you've had before - they are super stretchy, uber comfy, completely weightless and extremely fashionable. They come in different sizes so whether you want to head to the beach, the mall, the office or the bookstore, they will keep all your stuff together - medium, large, backpack, pouch, tech tote, travel laundry, travel shoe, travel lingerie, travel toiletry and cosmetic bag.  And all these different looks - metallics, patterns and solids. You won't be able to choose just one!

After you've used a what’Surbag, it's hard to go back to a regular cotton or nylon one. Because the ‘its-laS-tik’ line uses a special flexible nylon and lycra fabric blend, your bag bounces along your side. It is the most awesome feeling in the world. And because it boings along, you feel the weight of your stuff less!

And don't worry, the bag will spring back to its original shape when you remove your items from it. You can wash it, roll it, fold it, scrunch it. It really doesn't take up any room at all!

You can also support and amazing cause while having the coolest tote on the block.  To support efforts to help the Japanese dealing with the multiple disasters in their time of need, what’Surbag created special tote bags to convey a message of HOPE and STRENGTH.

As a member of the Ganbare Nippon Project (Ganbare means “persevere during challenging times” in Japanese),This special charity project has been voluntarily launched at participating retail stores throughout Japan and the United States.

100% of profits from the Hope and Strength Japan effort will be donated to the American Red Cross “Japan Earthquake and Pacific Tsunami Fund.”

I'm rocking the silver Hope Japan Tote (pictured above) and I couldn't love it more. It goes everywhere I go and so does the message.

Get your what'Surbag totes  and help Japan and New Orleans now.